Static sites vs. WordPress

In web development, there are two types of websites: static and dynamic. Static sites are composed only of HTML, CSS, and JS and have the potential to make a significant impact in terms of security, speed, functionality, and user experience, which can help set a great tone for your business.

While there are additional steps associated with developing a website that uses a static, speed-optimized approach, the benefits of this method far outweigh the costs. With a statically built site, all content, images, and pages are served instantly — no dynamic programming or database storage is required. This means little to no lag time during loading or scrolling through your site.

Performance is one of the most important aspects of a digital presence.

You've probably heard it again and again: site speed is one of the most important aspects of a digital presence. Visitors don't want to wait — they want your page to load as fast as possible, regardless of what device they're using. The problem with WordPress is that it's slow. Dynamic sites built with WordPress, Wix, Squarespace, or other page builders require servers to check the database and put everything together before sending the page to a user.

You need to make sure that the load time of your website is as fast as possible. Google has now started emphasizing site speed. Making sure your pages load quickly can give your site an increasing advantage.

WordPress might be the most popular platform for building websites, but it's not always the best. When a website is made with WordPress, there's extensive database searching and page building behind the scenes. This will slow down your site — which is bad news for user experience, user retention, and SEO. What good is an excellent website if the performance is slow or the user leaves before it loads? Our responsive websites deliver consistently quick site speed across all internet providers, devices, and browsers, so you're able to provide your customers with the best possible experience.

When users visit a website, they do so expecting to be able to load the page quickly. Studies show that 47% of consumers expect a website to load in 2 seconds or less. That's why static websites are loved by one and all — they are lightweight and efficient, allowing users to access the site and its content as fast as possible. Static sites are less error-prone, and Google has confirmed that they can index static websites as much as 50% more quickly than their dynamic counterparts. This is because search engines don't have to perform the same amount of complex tasks with them. Everything is there immediately; no additional loading or waiting is required.

How does static site security compare to WordPress?

Hackers love to attack dynamic websites that are built on a database and server-side platforms. WordPress has become the most popular platform to manage your website — but this has also made it an obvious choice for hackers as well. In fact, WordPress is the most frequently targeted and successfully hacked website platform. If your website is compromised, hackers can inject malicious code into the server, steal information, or hold your site hostage.

Static websites are free from any vulnerabilities provided by dynamic sites; they have no access to a database or content management system. There is no possible way a hacker could breach your website's security as it was not produced within the confines of a server.

Since static websites are nothing but flat files, there's no way for anyone to alter them. No one can hack or tamper with pages, images, or files. A static website doesn't have any rendering processes and doesn't communicate with the server. This makes static sites much safer for your business.

We don't just build websites, we build solutions.

When building a website, an overlooked aspect may be the importance of a good user experience. You might choose to go with a simple theme or look into a page builder to create a site. However, these decisions could end up costing customers and lead to loss of potential revenue because your website is slow or difficult to navigate.

In the end, it is all about your budget, priorities, and goals you'd like to achieve. With Deep Space Digital Marketing Group, our websites are solutions that are static, secure, optimized for speed, attractive, and at an affordable price point.